The Hidden Half of Decisions | Eric Johnson

As a business owner, every time that you solve a problem it probably feels like you're doing your job. But what if you're actually undermining your business's long-term potential for growth?

In this episode of the Business Accelerator podcast, Joel Miller attempts to answer that question through an exploration of a concept called “choice architecture” or “choice design.” First, Joel speaks with Eric Johnson, a professor at Columbia Business School and the head of the Center for Decision Sciences. He’s also the author of the book, The Elements of Choice: Why the Way We Decide Matters.

After that, in a revealing conversation, Megan Hyatt Miller and Full Focus Chief Revenue Officer, Courtney Baker, take the philosophies of choice design and apply it to the business world.

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